Hobo | Branding
Studio Orenso’s identity design for Hobo Apparel, a fashion retailer. The company’s personality, which we wanted to present is light, sophisticated and sharp, it’s vision is to create wearable clothing for all people everywhere. The logo’s typography and colour pallet were designed in accordance with the spirit and vision of the brand. We chose a colour scheme that relates to the brand being global and flowing.
# Brand Strategy # Identity # Style guide
God is in the Details
The Hobo branding process included the creation of templates for many different print products, including tags, catalogs, marketing posters, wall stickers and vehicles, packaging products and more. All products design were based on a style guide we created, in order to maintain brand integrity and enabling future products design while maintaining a coherent and cohesive identity.